Grown is a startup attempting to bring a high-end boutique experience to the eComm "green store" space. By presenting a well curated selection they plan to fill a unique niche in the market that is presently under served. The client wanted a very clean and modern look to coincide with their "aspirational aesthetic". They also needed a simple and intuitive interface, but with a bit of motion to create a sense of excitement and keep the user engaged. I was responsible for all visual and UX design, including branding and interactions.